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PSG and Bayern Munich played a supersonic Champions League semifinal. It was football with the intensity of a tennis match

The Importance of the First Three Steps in Football and the Perfect Example of It - Luis Díaz of Bayern Munich.

Football Is Measured by Data. But Driven by Passion. Today’s Atlético Madrid vs Barcelona match took me back to this moment from a year ago at the Metropolitano (Barcelona won 2-4). More than a throwback, it is a reminder of why football means so much: beyond the data, beyond the systems, beyond the metrics, emotion, energy, and passion still remain at the heart of the game. There has never been more information in football than there is today. We have dates, schedules, wo

How AI is changing football match analysis? A quick analysis by me on the current and future reality of the football data industry. The future winning formula is: AI + human QA (football intelligence, tactical and contextual understanding) = fewer, but more qualified people needed --> overall cost savings for companies. Today, a single match takes approximately 8 hours for a human tagger to process, analyzing both teams with a range of 2 000 - 3 000 events. But with AI + h

AI should be a sailor on the ship, but the coach must be the captain. This is one of the quietest, yet most decisive battles in modern football – data vs the human factor. 1. xG and Metrics AI provides structure, but football is not played in a spreadsheet. It’s played in a dynamic environment where every decision is influenced by context, emotions, and the moment itself. That’s why we often see teams with lower xG winning games – not because the data is wrong, but becaus

Are you in the right place, or just passing time? As a leader of a large team for many years, I’ve created a formula that works for me – I call it the “6 pieces of cheese.” I often ask my team members one simple but important question: How many of these SIX factors truly build and fulfill you at work? (And of course, I never forget to ask myself the same question.) Because to achieve real success, you need to work with “full” people – like a team where every player is in pea

Football is evolving, and so are the players In this short video, Pedri (FC Barcelona) transforms from a footballer into a robot – a metaphor for how modern football is being shaped by data, analytics, and AI-driven insights. Today’s footballers no longer rely solely on instinct; they are supported by performance metrics, tracking systems, and intelligent technologies that refine every movement on the pitch. What once depended purely on talent is now evolving through precisi

One of the most underestimated problem in modern football is not tactics, but player load and preventing injuries. The congested calendar and high intensity, especially in pressing systems, demand constant sprints, explosive movements, and rapid changes of direction. These actions are the biggest risk factor for muscle injuries, particularly in the hamstrings and adductors. A clear example is Reece James, who missed 26 matches during the 2024/25 season due to injuries, inclu

100% Pass accuracy can sometimes be a red flag for a player ❗ On paper, 💯% pass accuracy looks flawless. But football isn’t played on paper. Take the example of hashtag#FreddiePotts in a recent match between Aston Villa Football Club and West Ham United FC: a perfect passing record, 100% successful passes. Impressive? At first glance, yes. But context tells a different story. Most of those passes were safe, lateral, or backward. Low risk. Low reward. No real threat create

Will every player eventually have their own tactical digital twin? Football is a game of decisions made in fractions of a second. Every player constantly chooses between multiple options: pass, dribble, shoot, or reposition. But what if players could train their decision-making using AI before those moments even happen? With modern tracking data, cameras, and sensors, AI can recreate every situation on the pitch and simulate thousands of possible outcomes. This allows the c

How much will AI transform football analysis in the coming years? How much will AI transform football analysis in the coming years? Will it replace the people behind the screens? The direction seems clear. AI is already here and moving fast. Today, modern football data collection already reaches impressive levels of automation: • Up to 80–95% automation in player tracking through computer vision • Tracking systems capturing 22 players and the ball up to 25 times per seco